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Connect with Romona to schedule Social Media Workshops and Group or One-on-One Social Media Training ➡

SOCIAL MEDIA MARKETING SERVICES

Social Media Marketing

WHY SOCIAL MEDIA?

Social Media Marketing is a great way to connect with your current and potential customers, build awareness for your business, drive traffic to your website, and grow your business. By sharing engaging and relevant content, you’ll be a success on social media.

Today, social media is a necessary tool for small businesses — and by now, most people have heard the terms: social media marketing, digital marketing, and email marketing, but many don’t know where to begin or how to use social media platforms effectively. That’s why I provide services for you to begin engaging with your customers through Facebook, LinkedIn, Twitter, Instagram, Canva, Google  My Business, and Email Marketing. From teaching you how to create social media profiles to managing social media accounts for you, I can show you how to interact with your customers — Do It Yourself (DIY) or Done For You (DFY).

I realize that many small business owners are confused about how to leverage social media and the tools associated with it. I also know small businesses can have a greater impact by integrating social media with their entire online presence. This is why I will work with you to help you keep up with your competitors and reach your target audience (and yes, your competitors are already using social media to bring awareness to their businesses, and your customers are using social media to find credible companies and service providers like yourself).

Have you been considering using Facebook, LinkedIn, Twitter, Instagram, Google My Business, or Email Marketing to keep your customers informed about what’s going on in your business? When you work with me, it’s easy to get started with social media marketing and create a professional online presence that will make a great first impression!



SOCIAL MEDIA HOW-TO’S INCLUDE:

  • Affiliate Marketing
  • Blogging
  • Canva
  • Content Creation
  • Creating WordPress Websites
  • Email Marketing using Constant Contact
  • Facebook Marketing
  • Getting Your Business Online with Google My Business Listing
  • How to Become a Social Media Manager
  • How to Monetize Your Blog with Google AdSense
  • How to Setup Your YouTube Channel
  • LinkedIn Marketing
  • Personal Branding
  • Twitter Marketing

SCHEDULE MARKETING SERVICES:

  • Email Marketing Service – Email campaign design includes uploading your lists, creating your registration pages, sending campaigns, and posting to social media.

  • Online Presence Audit – Get an honest review of and recommendations on your online presence (social media accounts, website content, and Google Listing).

  • Social Media Management Service – Basic day-to-day social media management consists of account setup, and daily posts to Facebook, LinkedIn, Twitter, Instagram, and Google My Business.

  • Content Writing Service – Original blog content written and formatted for your WordPress blog, email newsletter, press release, or website content.



SCHEDULE PHONE, IN-PERSON, AND ONLINE SOCIAL MEDIA CONSULTATIONS & TRAINING:

Consultations:

Online Social Media Training:

In-Person Social Media Training (Workshops & Classes):

Online Marketing Workshops:

Covers all of the most important aspects of online marketing – domain names, website strategy, blogging, content marketing, branding, and SEO.

WordPress Training:

One-on-One and Group WordPress workshops where you will learn how to build a professional-looking WordPress website with no experience.

Social Media Manager Workshops:

Take your social media marketing to the next level by contacting me today!

Social Media Marketing FAQs

Social Media Marketing FAQs

What is social media marketing?
Social media marketing is the practice of using social media platforms to promote products, services, or brands. It involves creating and sharing content, engaging with followers, and running paid advertising campaigns to reach and interact with a target audience, build brand awareness, drive website traffic, and ultimately increase sales or conversions.
How do I create a social media marketing strategy?
To create a social media marketing strategy:
  • Define your goals and objectives
  • Identify your target audience
  • Choose appropriate social media platforms
  • Conduct a competitive analysis
  • Plan your content mix and posting schedule
  • Set up tracking and analytics
  • Allocate resources and budget
  • Implement, monitor, and adjust your strategy regularly
Which social media platforms are best for business?
The best platforms depend on your target audience and business type. However, some popular options include:
  • Facebook: Broad audience, good for B2C and local businesses
  • Instagram: Visual content, popular with younger audiences
  • LinkedIn: Ideal for B2B networking and professional services
  • Twitter: Great for real-time updates and customer service
  • YouTube: Video content, good for tutorials and product demonstrations
  • TikTok: Short-form video content, popular with Gen Z and younger millennials
How often should I post on social media?
Posting frequency varies by platform and audience, but general guidelines are:
  • Facebook: 1-2 times per day
  • Instagram: 1-3 times per day
  • Twitter: 3-5 times per day
  • LinkedIn: 1-2 times per weekday
  • Pinterest: 5-10 times per day
Remember to focus on quality over quantity and adjust based on your audience's engagement.
What types of content perform best on social media?
High-performing content types include:
  • Visual content (images, infographics, videos)
  • User-generated content
  • Behind-the-scenes glimpses
  • How-to guides and tutorials
  • Inspirational quotes
  • Contests and giveaways
  • Live videos and stories
  • Trending topics and timely content
How do I increase my social media followers?
To increase followers:
  • Consistently post high-quality, relevant content
  • Use appropriate hashtags
  • Engage with your audience and other accounts
  • Cross-promote on different platforms
  • Run contests or giveaways
  • Collaborate with influencers or complementary brands
  • Optimize your profile and bio
  • Promote your social media accounts on your website and email signature
What are the best times to post on social media?
Optimal posting times vary by platform and audience, but general guidelines are:
  • Facebook: Weekdays 1-4 pm
  • Instagram: Monday, Wednesday, and Thursday 11 am-2 pm
  • Twitter: Weekdays 8 am-4 pm
  • LinkedIn: Tuesday through Thursday 9 am-12 pm
Use your analytics to determine the best times for your specific audience.
How do I measure social media ROI?
To measure social media ROI:
  • Set clear, measurable goals
  • Track relevant metrics (e.g., engagement, reach, conversions)
  • Use UTM parameters for link tracking
  • Set up conversion tracking
  • Calculate the costs of your social media efforts
  • Compare the value generated to the costs invested
  • Use social media analytics tools and Google Analytics
  • Regularly review and adjust your strategy based on ROI data
What tools can I use for social media management?
Popular social media management tools include:
  • Hootsuite
  • Buffer
  • Sprout Social
  • Later
  • Agorapulse
  • Sendible
  • Planoly (for Instagram)
  • TweetDeck (for Twitter)
How do I create engaging social media content?
To create engaging content:
  • Know your audience and their preferences
  • Use high-quality visuals
  • Tell stories and evoke emotions
  • Ask questions and encourage interaction
  • Share user-generated content
  • Use humor when appropriate
  • Provide value (education, entertainment, or inspiration)
  • Stay current with trends and timely topics
  • Use a consistent brand voice and aesthetic
  • Experiment with different content formats (e.g., videos, polls, carousels)