12 Things Small Business Owners & Consultants Can Do Right Now Amid The Coronavirus Crisis
Small business owners and consultants who are still able to conduct business, during the Coronavirus crisis, should be looking at this slow or downtime as a time to reevaluate, restrategize, and relearn (or learn) some areas of business.
HERE ARE A FEW WAYS YOU CAN DO THIS:
1. Conduct a social media audit. You want to make sure your social media accounts are set up correctly and optimized so customers and clients can find you. Performing a social media audit can help your business stand out on Facebook, Instagram, LinkedIn, Twitter, and Google My Business.
2. Get a social media makeover. A social media makeover should be done after the social media audit — using social media best practices. What is a social media makeover? It is the redesigning and revamping of your social media profiles. This includes updating the information on your profile such as business hours, adding new services, removing old services, and rebranding if necessary (just to name a few things).
3. Conduct a website audit. Your website should be designed to make visitors want to stay on it, to purchase your products and services, and to sign up for your events — but this won’t happen if it is not set up properly. Your website should not be confusing. It should be easy for people to find what they are looking for. It should be visually appealing and easy to navigate. When you conduct a website audit, you will get a better idea of what changes you need to implement to make people want to stay and buy what you are selling.
4. Get a website facelift or build a new website if necessary. Once you’ve had an audit done on your website, it is time to take action and make the necessary changes. These changes could help to dramatically increase traffic and sales.
5. Figure out what’s working in your business. You have many things that are working for your business, and this is great. Keep on doing those things.
6. Highlight the areas that are working. Be sure to make the things that are working for your customers and your business stand out by highlighting them on your website and on social media.
7. Figure out what is not working in your business. Sometimes you struggle in business because you are constantly doing the same things over and over whether they are working or not. Reevaluate your business to see what is not working for you and your customers.
8. Do away with or improve what is not working. You may be offering somethings that your customers and clients are just not interested in. Get rid of those things and focus on what they want (not what you want).
9. Use webinars as professional development. This is a great time for you to register for some informative webinars that can help you in your business. If you have never been on a webinar before, you’d be surprised by how much information you can walk away with that you can use to help you grow your business.
10. Learn new skills by signing up for online workshops. Be sure to keep learning new skills that you can use in your business by participating in online hands-on workshops. Online workshops provide you with new skills that can help grow your business. If you can’t get out to get the training that you need, remember to register for workshops online. Never let anything stop you from learning.
11. Trade services with other small business owners and consultants. If there is a business whose services you’d like to use, but can’t right now, see if they’d be willing to trade services. Just be sure what you have to offer is comparable to the cost of the service you are offering them.
12. And, most importantly PRAY! Pray for our country and all other countries around the world!
How can you get these things done? You know I am always here to help you. Click here to see how >>
Author: Romona Foster
Romona Foster is the Social Media Trainer and Consultant at Social Media How To’s with Romona. Romona teaches small businesses and nonprofits how to use Facebook, LinkedIn, Twitter, Instagram, Google My Business — and the best practices of Email Marketing, Online Marketing, Affiliate Marketing, and Personal Branding. She is a featured contributor with Business2Community and is a Constant Contact Community blogger.