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Connect with Romona to schedule Social Media Workshops and Group or One-on-One Social Media Training ➡

All posts by RomonaFoster

HOW TO CREATE A GOOGLE MY BUSINESS POST: HOW DO I MAKE A GOOGLE POST?

 

NEWS FLASH: If you have a Google My Business Listing, you should be posting to it regularly just like you do your Facebook Business Page, your LinkedIn profile and your Instagram business account. And, I suggest that you make it a priority over the other social media platforms.

Why? Because it is a Google property, and it will help you to get found when your customers conduct a Google Search!

Here is a little guide with images I put together to show you how to quickly create a post for Google My Business on a desktop computer. This guide also includes a frequently asked questions section just in case you have more questions after you follow these steps.

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IS EMAIL STILL EFFECTIVE: WHY YOU SHOULD BE USING EMAIL FOR MARKETING YOUR SMALL BUSINESS

Is Email Still Effective: Why You Should be Using

Email for Marketing Your Small Business

Since 2009, email marketing has always been my number one marketing tool. It is, in my opinion, the most effective way to not only communicate with clients but it also helps build relationships with my clients and prospective clients as well.

What is email marketing?

Email is delivering professional email communications to an interested audience containing information the recipient finds valuable that looks great in their inbox! ~ Constant Contact

One of the things that I stress to my social media workshop participants is that if they are not doing any form of marketing, they must, must, must start using email marketing as their primary marketing tool.

Why email marketing?

According to Litmus, the Direct Marketing Association, DMA Insight, Pew Research Center, Forrester Research, Forbes.com, SalesForce.com, and Constant Contact’s Small Business Growth Survey:

  • Email is the #1 app on smartphones.

  • 88% regularly check emails on their smartphone.

  • 99% of consumers check their personal email (on any device) at least once per day.

  • Email gets delivered 90+% of the time, but only 2% of Facebook posts reach your intended audience.

  • Email marketing has 3x the conversion rate as social media.

  • For every $1 spent on email marketing, there is a $44.25 average return on investment.

  • 246 billion emails were expected to be sent every day by the end of 2019.

Everyone has an email account. Not everyone is on social media.

So, what can email marketing do for your business?

It can:

  • Drive revenue and profit

  • Create and increase awareness

  • Boost new and repeat business

You should use email marketing:

  • When you have something important you want to share with your existing customers, clients and prospective clients such as an upcoming event, a price increase, new hours or a new blog post that you’ve written.

  • When you have something to promote such as a special offer or a new product or service.

  • To share information such as step-by-step videos, checklists, guides, tips, and frequently asked questions.

  • When you’re asking for reviews, people to follow you on social media, or looking for feedback to understand customer needs and preferences through online surveys.

  • To give a behind the scenes look by introducing new staff members, featuring volunteers, or the making of products.

  • For sharing industry news and local happenings.

  • To celebrate formal holidays and fun national holidays.

If you’re a small business owner, you are probably constantly trying to figure out how to get more sales from new and existing customers. Wouldn’t it be great if you could reach every one of those customers or clients at the same time — while gaining more sales more frequently without having to spend a lot of time doing so?

If you’ve answered yes to the question above, then email marketing is right for you.

Let me show you how email marketing has increased my business, and how it can increase yours. Either register for an in-person or online Constant Contact training or sign up for Constant Contact and get started on your own.  Once you have signed up, you will be able to enter CTCT30 in the promo code box after you enter your payment information. This will give you 30% off for the first 3 months of the email marketing service.

If you’d like me to design your email campaigns for you, click here to purchase my email campaign design service.

You can feel comfortable in knowing that I have been a Certified Constant Contact Authorized Local Expert since 2012 and will create email campaigns for you using industry best practices — meaning they will be branded for your business, designed to be effective and compliant.

Who is Constant Contact?

Constant Contact is an email and online marketing solution that is committed to making small businesses successful with easy-to-use tools, and award-winning support. Constant Contact’s tools go beyond basic email marketing helping users drive more engagement, extend their reach, and grow their businesses.

Sources:

 


Some companies that I mention on this site are my marketing and training partners. I am an affiliate of others. A few of the links above may be affiliate links for which I may be paid a commission if you use them. I only recommend products and/or services from companies I trust, tools I’ve used, or services/products that are highly recommended — and I feel it may be of value to you and beneficial to your marketing efforts.

HOW TO INSTALL GOOGLE SITE KIT PLUGIN FOR WORDPRESS (A STEP-BY-STEP GUIDE TO SITE KIT BY GOOGLE)

How To Install

Google Site Kit Plugin for WordPress

As a small business owner, you should be paying attention to how people are finding your business online — and how they are responding to your website and content.

Are people finding you through organic search, through a direct search, or through referral traffic?

Which of your pages and posts are most popular? How many views did those posts and pages receive? What did people search for to find those pages and posts?

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TOP 10 SOCIAL MEDIA POSTS OF 2019

Top 10 Social Media Posts of 2019

2019 has been very trying for me personally, but very good for business. Personally, I’m glad to see it go, but if my business could speak it would say thank you, 2019!

This year, I had the pleasure of sharing a lot of great social media how to’s with you — and since this will be the last email you receive from me this year, I wanted to share with you my top 10 social media posts according to Google Analytics.

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HOW TO POST TO INSTAGRAM (ANDROID) + HOW TO CREATE AN INSTAGRAM POST USING CANVA

How To Post to Instagram (Android)

+ How To Create An Instagram Post On Canva

Recently, a client asked if I could write out instructions for her to start posting on Instagram while we work on creating her personal brand.

I realize that if she needs a step-by-step tutorial on how to post on Instagram, you may be looking for the same.

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BLOGGING: WHAT SHOULD I BLOG ABOUT? (YOUR CONTENT IS IN YOUR MOUTH)

This is a true story that will hopefully put a fire under you if you know you should be blogging, but don’t know what to write about or understand how blogging will help you market your products or services.

Also, if you don’t consider yourself a good writer (or you just don’t like to write), but want to blog, I’m going to tell you where you can get your blog posts written for you.

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6 QUICK STEPS ON HOW TO SCHEDULE AN EMAIL USING GMAIL (HOW TO USE GMAIL’S SCHEDULING FEATURE)

I love learning new technology tricks, so when I got the chance to try out Gmail’s new email scheduling feature, I decided to create a how-to blog post showing you how you can schedule your email messages using Gmail as well.

So, this is going to be quick. Here are the 6 easy steps to scheduling an email using Gmail:

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8 TIPS FOR CREATING YOUR WEBSITE (WHAT TO DO BEFORE YOU HIRE A WEB DESIGNER)

During my most recent “Blog Writing for Business” class, the conversation came up regarding how to select a web designer and what I suggest you have in place before you hire one.

The information in this post will help you to prepare for the creation of your website* and help you to ensure that all of your website tools are registered in your name (not the web designer’s name).

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5 STEPS TO ADDING AN EVENT ON LINKEDIN: HOW TO USE THE NEW LINKEDIN EVENTS FEATURE

I just got wind of the fact that LinkedIn launched LinkedIn Events, which according to AdWeek has been a pilot program since last November.

So what are LinkedIn Events?

The LinkedIn Events feature provides members with an easy way to create and join professional events that interest them.

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