When I first started handing out my business cards, I found that people would look at them, smile and say, “So, what do you do?”
I recognized that as being a huge problem! Why? Because if after you’ve given your business card to someone and they still don’t get what you do, that means you need to bring clarity to your brand and message.
Much like your elevator pitch, your business card should let people know who you are, what you do, who you help, how you help them and finally the best way or ways to contact you (and connect with you online).