When I first started handing out my business cards, I found that people would look at them, smile, and say, “So, what do you do?”
I recognized that as being a huge problem! Why? If after you’ve given your business card to someone they still don’t get what you do, that means you need to bring clarity to your brand and message.
Much like your elevator pitch, your business card should let people know who you are, what you do, who you help, how you help them and finally the best way or ways to contact you (and connect with you online).
IF YOU PREFER, WATCH THE VIDEO ABOVE TO SEE THE STEPS IN ACTION >>
Following is what I’ve included on my business cards to help people immediately understand what I do and how I can help them solve their problem:
UPDATE: October 4, 2021 – Facebook, Instagram, and WhatsApp are all down!
Just as Facebook’s Antigone Davis was live on CNBC defending the company over a whistleblower’s accusations and its handling of research data suggesting Instagram is harmful to teens, the company’s entire network of services suddenly went offline. ~ The Verge
We’re aware that some people are having trouble accessing our apps and products. We’re working to get things back to normal as quickly as possible, and we apologize for any inconvenience.
— Facebook (@Facebook) October 4, 2021
Though the following was originally published on January 28, 2021, this is still very relevant. Whether Facebook comes back up or not, I want you to understand that you do not own what is there, so be sure to use some or all of the recommendations below to continue to market your business.
Many of my clients and class participants have asked me what I think is the best online calendar to use to book appointments with their clients.
I recommend vCita’s online calendar for service-based businesses as I’ve tried several online scheduling tools, but have found vCita to be exactly what my business needs. It’s made it much easier for me to manage my calendar, and much easier for clients to reach me — especially this time of year when I am extremely busy.
I’ve been using vCita since 2014, and I tell you, when I realized how much vCita was benefiting my business, I was hooked. I became a partner and began helping my clients to start taking appointments from their clients as well.
If you are using the Google My Business App, hopefully, you are also receiving reviews. Today I’m going to show you how to respond to those reviews when you receive them.
First, let me say a few things about receiving reviews on Google My Business.
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As a small business owner, one of the things that you always want to make sure that you do is respond to those reviews.
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In responding to those reviews, whether they are positive or negative, you always want to be polite.
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Never, ever have an argument with someone on the Google review platform, (and even off of the review platform).
Disclosure: Some companies that I mention are my marketing and training partners. I am an affiliate of others. I get commissions for purchases made through affiliate links on this page. I only recommend products and services from companies I trust, tools I’ve used, and those that I highly recommend and feel may be of value to you and beneficial to your marketing efforts.
If you are using Canva to create graphic designs for your business, you already know how amazing it is — and if you use Canva on your desktop computer, they have just made it even more amazing!
A few days ago, Canva sent out an email with the subject line of “Canva for Desktop It’s Now Available.”
Your favorite design tool is now one click closer. Just tap the Canva icon on your desktop and start designing. No more scanning through multiple browser tabs. You can even set Canva to auto-launch when you log in to your device. Designing anything is now more personalized and convenient than ever.
Thanks to all of you that have taken advantage of the COVID-19 marketing specials to include the:
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Get Unstuck Marketing Brainstorming Sessions; and
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50% off WordPress websites
Because I and the other small businesses helping small businesses have been blessed during this time, we are doing everything we can to be a blessing — by helping small business owners to either get online or do online business better!
In a previous post, I showed you how to schedule posts from your Facebook Business Page, but I am aware that some of you like the client whose account I will use in this demonstration have to schedule posts via Facebook’s new Publishing Tool – as the scheduling option is no longer available for her when we create posts on her Facebook Business Page ‘Home’ tab.
Here is a Step-By-Step Guide to scheduling a post using Facebook’s Publishing Tool:
Be sure to read to the end, I have a special offer like none I have ever done before …