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Online Marketing

HOW TO INSTALL GOOGLE SITE KIT PLUGIN FOR WORDPRESS (A STEP-BY-STEP GUIDE TO SITE KIT BY GOOGLE)

How To Install

Google Site Kit Plugin for WordPress

As a small business owner, you should be paying attention to how people are finding your business online — and how they are responding to your website and content.

Are people finding you through organic search, through a direct search, or through referral traffic?

Which of your pages and posts are most popular? How many views did those posts and pages receive? What did people search for to find those pages and posts?

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HOW TO POST TO INSTAGRAM (ANDROID) + HOW TO CREATE AN INSTAGRAM POST USING CANVA

Disclosure: Some companies that I mention are my marketing and training partners. I am an affiliate of others. I get commissions for purchases made through affiliate links on this page. I only recommend products and services from companies I trust, tools I’ve used, and those that I highly recommend and feel may be of value to you and beneficial to your marketing efforts.


How To Post to Instagram (Android)

+ How To Create An Instagram Post On Canva

Recently, a client asked if I could write out instructions for her to start posting on Instagram while we work on creating her personal brand.

I realize that if she needs a step-by-step tutorial on how to post on Instagram, you may be looking for the same.

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BLOGGING: WHAT SHOULD I BLOG ABOUT? (YOUR CONTENT IS IN YOUR MOUTH)

This is a true story that will hopefully put a fire under you if you know you should be blogging, but don’t know what to write about or understand how blogging will help you market your products or services.

Also, if you don’t consider yourself a good writer (or you just don’t like to write), but want to blog, I’m going to tell you where you can get your blog posts written for you.

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5 STEPS TO ADDING AN EVENT ON LINKEDIN: HOW TO USE THE NEW LINKEDIN EVENTS FEATURE

I just got wind of the fact that LinkedIn launched LinkedIn Events, which according to AdWeek has been a pilot program since last November.

So what are LinkedIn Events?

The LinkedIn Events feature provides members with an easy way to create and join professional events that interest them.

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WHAT’S THE DIFFERENCE BETWEEN MENTIONS & TAGGING (HOW TO TAG PEOPLE ON TWITTER & Facebook)

So, I just did an online Twitter training with a client who had a lot of questions about “mentions” and “tagging”.

In this post, I will talk with you about the difference between a “mention” and a “tag” on Twitter — and show you how to do both while tweeting.

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LEARN HOW TO CREATE ONLINE COURSES AT THIS FREE LIVE VIRTUAL SUMMIT WITH TEACHABLE

Are you considering creating an online course?

If you are, now’s the time to get started!

Research says that the online education industry will exceed $325 billion by 2025.

That means there is a huge opportunity for you and me to succeed as course creators in our chosen industries.

I’ve been thinking about creating an online course for some time now because I know that I have the potential to reach way more people and help make a greater impact in their lives.

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5 STEPS TO CREATING BUSINESS CARDS THAT WILL MAKE PEOPLE CALL YOU (& REMEMBER YOU)

When I first started handing out my business cards, I found that people would look at them, smile and say, “So, what do you do?”

I recognized that as being a huge problem! Why? Because if after you’ve given your business card to someone and they still don’t get what you do, that means you need to bring clarity to your brand and message.

Much like your elevator pitch, your business card should let people know who you are, what you do, who you help, how you help them and finally the best way or ways to contact you (and connect with you online).

Following is what I’ve included on my business cards to help people immediately understand what I do and how I can help them solve their problem:

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HOW TO UPLOAD YOUR YOUTUBE CHANNEL ART (BECOME A YOUTUBE CREATOR FOR BEGINNERS)

This week, I will be partnering with SCORE Washington DC in presenting “Become A YouTube Creator (for Beginners)” — a workshop for small business owners in Arlington, Virginia — so I decided to write a quick blog post on how to upload your YouTube Channel Art.

Google owns YouTube and describes its channel art like this:

Channel art shows as a banner at the top of your YouTube page. You can use it to brand your channel’s identity and give your page a unique look and feel.

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