How To Install
Google Site Kit Plugin for WordPress
As a small business owner, you should be paying attention to how people are finding your business online — and how they are responding to your website and content.
Are people finding you through organic search, through a direct search, or through referral traffic?
Which of your pages and posts are most popular? How many views did those posts and pages receive? What did people search for to find those pages and posts?
At one time, one would have to use a number of tools to gather this information, but Google has now made it easy with their Site Kit for WordPress Plugin.
Before I give you the step-by-step instructions on how to install the Site Kit plugin on your WordPress website, let’s talk a little about Site Kit …
What is Site Kit by Google?
Google’s official WordPress plugin gives you insights about how people find and use your site, how to improve, and monetize your content, directly in your WordPress dashboard.
What’s included with the Google Site Kit?
Google Search Console
Google Tag Manager
To get more information on each of these Google services, check out the resources at the end of this article.
After installing Google Site Kit, you will know:
How people find your website
How people are using your site
How your web pages are doing
Where you can make website improvements
If you’ve made any money from the ads on your website
Spending time on your online marketing is a necessary investment if you want to learn what interests your customers, and keeps them coming back.
That being said, know that installing Google’s Site Kit is a pretty long process, so you will need a little patience setting it up. Just be sure to set aside a couple of hours out of your day.
You don’t have to do it all in one sitting. You can add one service, and come back and add the others later. Whether you choose to do it all at once or at different times, I promise you, it will be worth it for you to know more about your website traffic and how to improve your WordPress site.
Now, let’s do this!
Steps to Downloading and Installing Site Kit by Google:
1. Go to the Site Kit website.
2. Click on the blue ‘Install Site Kit’ button.
3. This will take you to Site Kit’s WordPress Plugin page.
4. Click on the blue ‘Download’ button.
5. Download the Site Kit plugin .zip file to your computer’s hard drive — preferably to a folder you have designated for your WordPress site files.
6. Login to the WordPress site where you want to install the Site Kit plugin.
7. Click on the ‘Plugins’ link on the left side of your admin panel.
8. Click on ‘Add New’ to add a new plugin.
9. Click on the ‘Upload Plugin’ button to the right of the ‘Add Plugins’ text.
10. You will now be prompted to install your plugins .zip file. To do this, click on the ‘Choose File’ gray button. When your computer’s file search box opens, find the google-site-kit.1.0.4.zip file that you downloaded from Site Kit’s WordPress plugin page in step 4. Now, click on the .zip file, and click ‘Open’ to upload the plugin file.
11. Click on the ‘Install Now’ button.
12. This will bring you to a page where you will see that the plugin is being unpacked and installed. When you see ‘Plugin installed successfully’ it is finished installing. If you receive an error instead such as install unsuccessful, you may need to click on the ‘Return to Plugin Installer’ link, then reinstall it and start the process all over.
13. Click on ‘Activate Plugin’ to activate the Site Kit plugin.
14. You should now see ‘Congratulations, the Site Kit plugin is now activated’ and a blue ‘START SETUP’ button, but don’t celebrate yet. We’ve still got some work to do.
15. Once you click on the blue ‘START SETUP’ button, you will be taken to the setup page.
Where you will be told to verify that you own yourdomain.com and to help you set up your Search Console property, sitekit.withgoogle.com wants to access yourdomain.com and your Google Account data.
As you can see the setup steps on this page are as follows:
Verify site ownership
Allow yourdomain.com to access Google Account data
Set up Search Console
You’ll need to sign in with your Google Account to start the process, so when you are ready, click on the blue ‘Sign in with Google’ button.
16. Now, choose a Google account to log in with. If you’re already logged in to the account where your Google Analytics and other Google tools are, click on your account. If you are not logged in to that account, click on ‘Use another account’ to login to the Google account attached to your Google Analytics.
If you do not already have Google Analytics or an account with other Google tools, either create a new Google account or click on ‘Use another account’ to login to the account that you want to use with your business Google tools. (Suggestion: setup up a business Google/Gmail account, and use this account specifically for all of your Google business products like YouTube, Google Drive, Google Calendar, Google My Business, etc.)
17. After you click on your account, there will be two steps where you will need to ‘Grant Site Kit permission’ to view and manage your Google Search Console data for your website. On the first step, do this by clicking on ‘Allow’. If you don’t want to grant access, then click on ‘Deny’. If you deny, you will not be able to view your website’s Search Console data in your WordPress dashboard.
18. On the second step, grant permission to manage the list of websites and domain names you control. Once again, click ‘Allow’ or ‘Deny’.
19. You will now need to ‘Confirm your choices you are allowing Site Kit’ to do by checking the boxes. The choices include:
Associate you with your personal info on Google
See your personal info, including any personal info you’ve made publicly available
View your email address
View and manage Search Console data for your verified sites
Manage the list of sites and domains you control
When you are finished, click on the blue ‘Allow’ button.
20. You should now see, ‘You’re a verified owner of yoursite.com’
21. The next step is to give your WordPress website access to your Google Account data to display your website metrics on the Google Site Kit dashboard in WordPress.
You will be able to view or remove access for yoursite.com in your Site Kit dashboard at any time.
Click on the blue ‘Allow’ button as you see in the image above.
22. The next page should be congratulating you for successfully setting up Google’s Site Kit.
You will now be able to see how your site appears in Google Search, how many visitors you got from the Search, your most popular pages, and how people found them through Search (i.e., whether they performed a general Google Search and found your website or they typed your website address in search organically for example).
23. If you have not set up your Google Search Console yet, you will be taken to the third step, ‘Set up Search Console’. Mine is already setup, so I won’t be able to walk you through this section at this time. What you will want to do is follow the onscreen directions. It’s just as simple as what we just did above.
24. Finally, what you should do is go to your WordPress site Dashboard. Do this by clicking on the blue ‘Go to my Dashboard’ button as seen in the image above.
25. Congrats on completing the setup for Site Kit!
Now you’ll be able to see how your site is doing in Google Search. To get even more detailed stats, activate more modules. Here are our recommendations for what to include in your Site Kit:
Search Console, which should already be connected.
AdSense, click ‘Connect Service’ if you are an AdSense user.
Analytics, click ‘Connect Service’ if you are an AdSense user.
PageSpeed Insights, click ‘Connect Service’ if you are an AdSense user.
Connecting Google Adsense
To connect your Google AdSense account, click ‘Connect Service’ in the AdSense box. You will be prompted to log in to your Google account just like above. You will also be asked to grant permission or deny permission.
If you choose to allow permission, you will be sent back to your WordPress website to continue setting up your AdSense acount. Click ‘Continue’ or ‘Cancel’ if you don’t want ads placed on your site.
TO CONNECT MORE SERVICES …
Click on ‘Site Kit’ in the left side panel of your WordPress dashboard. Then click on ‘Settings’.
Click on ‘Connect More Services’ to add Google Analytics, Google PageSpeed Insights, Google Optimize, and Google Tag Manager.
Connecting Google Analytics
After you’ve clicked on ‘Connect More Services’ you can connect your Google Analytics account by clicking the ‘Set up Analytics’ link in the Analytics box.
You will be prompted to log in to your Google account just like above. You will also be asked to grant Google Site Kit permission or deny permission.
After you grant permission, you will be taken back to your WordPress website.
Check the ‘Account’ and ‘Property’ boxes to make sure the correct websites you want to connect to your WordPress account are listed. Then, click ‘Configure Analytics’ to complete your Analytics set up.
You Are Now Ready To Connect PageSpeed Insights
This is an easy setup process. Just click ‘Connect More Services’ to connect your PageSpeed Insights account. Then click on ‘Set up PageSpeed Insights’.
OPTIONAL SITE KIT SERVICES TO CONNECT …
I highly recommend that you get your web developer or someone who is highly technical to set up the last two services for you. I am going to do the same as I believe in outsourcing what I don’t completely understand — and this is one of those times. 🙂
To learn more about these optional Site Kit Services, see the resources at the end of this post.
Setting Up Google Optimize
Click on ‘Site Kit’ on the left side panel of your WordPress dashboard. Then click on ‘Settings’.
Click ‘Connect More Services’ to set up Google Optimize. Click ‘Set up Optimize’ to get started if you are going to do it yourself. Then follow the Google Optimize instructions.
Setting Up Tag Manager
Click on ‘Site Kit’ on the left side panel of your WordPress dashboard. Then click on ‘Settings’.
Click ‘Connect More Services’ to set up Google Tag Manager. Click ‘Set up Tag Manager’ to get started.
You will be prompted to log in to your Google account just like above. You will also be asked to grant permission or deny permission.
If you choose to allow permission, you will be sent back to your WordPress website to continue setting up your Tag Manager account.
(I received “Error: We didn’t find an associated Google Tag Manager account, would you like to set it up now? If you’ve just set up an account please re-fetch your account to sync it with Site Kit, so I clicked on the ‘Create An Account’ button. You may need to do the same.)
If you clicked on the ‘Create An Account’ button, it will take you to the Tag Manager page.
Click on the blue ‘Start for free’ button in the upper right-hand corner.
On the ‘Add a New Account’ page, enter your ‘Company Name’, ‘Country’ and check the box if you want to share your data anonymously with Google and others.
Under ‘Container Setup’, enter your website address, and your ‘Target platform’ i.e., Web, iOS, Android, or AMP.
I selected ‘Web for use on desktop and mobile web pages’.
Now, click on the ‘Create’ button.
This will bring you to the Google Tag Manager Terms of Service Agreement.
Check the ‘I also accept the Data Processing Terms as required by GDPR’ box at the bottom of the page. Then, in the upper right-hand corner, click on the blue ‘No’ or ‘Yes’ button if you agree or disagree.
You will now see the ‘Install Google Tag Manager’ code popup box. This is the code you will need to add to the head and body tags in your WordPress website to manage your tags. (Now do you see why I said to get your web developer to do this for you?) 🙂
You will need to copy the first block of code and paste it onto every page of your website in the <header> tag of the page, and copy the second block of code immediately after the opening <body> tag.
This screenshot shows you what it looks like when you insert the Tag Manager code into your WordPress site.
GOOGLE SITE KIT BONUS:
As always if you need help with any of this? Feel free to schedule a FREE consultation with me here!
Author: Romona Foster
Romona Foster is the Social Media Trainer and Consultant at Social Media How To’s with Romona. Romona teaches small businesses and nonprofits how to use Facebook, LinkedIn, Twitter, Instagram, Google My Business — and the best practices of Email Marketing, Online Marketing, Affiliate Marketing, and Personal Branding. She is a featured contributor with Business2Community and is a Constant Contact Community blogger.