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Is Email Still Effective: Why You Should be Using

Email for Marketing Your Small Business

Since 2009, email marketing has always been my number one marketing tool. It is, in my opinion, the most effective way to not only communicate with clients but it also helps build relationships with my clients and prospective clients as well.

What is email marketing?

Email is delivering professional email communications to an interested audience containing information the recipient finds valuable that looks great in their inbox! ~ Constant Contact

One of the things that I stress to my social media workshop participants is that if they are not doing any form of marketing, they must, must, must start using email marketing as their primary marketing tool.

Why email marketing?

According to Litmus, the Direct Marketing Association, DMA Insight, Pew Research Center, Forrester Research, Forbes.com, SalesForce.com, and Constant Contact’s Small Business Growth Survey:

  • Email is the #1 app on smartphones.

  • 88% regularly check emails on their smartphone.

  • 99% of consumers check their personal email (on any device) at least once per day.

  • Email gets delivered 90+% of the time, but only 2% of Facebook posts reach your intended audience.

  • Email marketing has 3x the conversion rate as social media.

  • For every $1 spent on email marketing, there is a $44.25 average return on investment.

  • 246 billion emails were expected to be sent every day by the end of 2019.

Everyone has an email account. Not everyone is on social media.

So, what can email marketing do for your business?

It can:

  • Drive revenue and profit

  • Create and increase awareness

  • Boost new and repeat business

You should use email marketing:

  • When you have something important you want to share with your existing customers, clients and prospective clients such as an upcoming event, a price increase, new hours or a new blog post that you’ve written.

  • When you have something to promote such as a special offer or a new product or service.

  • To share information such as step-by-step videos, checklists, guides, tips, and frequently asked questions.

  • When you’re asking for reviews, people to follow you on social media, or looking for feedback to understand customer needs and preferences through online surveys.

  • To give a behind the scenes look by introducing new staff members, featuring volunteers, or the making of products.

  • For sharing industry news and local happenings.

  • To celebrate formal holidays and fun national holidays.

If you’re a small business owner, you are probably constantly trying to figure out how to get more sales from new and existing customers. Wouldn’t it be great if you could reach every one of those customers or clients at the same time — while gaining more sales more frequently without having to spend a lot of time doing so?

If you’ve answered yes to the question above, then email marketing is right for you.

Let me show you how email marketing has increased my business, and how it can increase yours. Either register for an in-person or online Constant Contact training or sign up for Constant Contact and get started on your own.  Once you have signed up, you will be able to enter CTCT30 in the promo code box after you enter your payment information. This will give you 30% off for the first 3 months of the email marketing service.

If you’d like me to design your email campaigns for you, click here to purchase my email campaign design service.

You can feel comfortable in knowing that I have been a Certified Constant Contact Authorized Local Expert since 2012 and will create email campaigns for you using industry best practices — meaning they will be branded for your business, designed to be effective and compliant.

Who is Constant Contact?

Constant Contact is an email and online marketing solution that is committed to making small businesses successful with easy-to-use tools, and award-winning support. Constant Contact’s tools go beyond basic email marketing helping users drive more engagement, extend their reach, and grow their businesses.




Author: Romona Foster

Romona Foster is the Social Media Trainer and Consultant at Social Media How To’s with Romona. Romona teaches small businesses and nonprofits how to use Facebook, LinkedIn, Twitter, Instagram, Google My Business — and the best practices of Email Marketing, Online Marketing, Affiliate Marketing, and Personal Branding. She is a featured contributor with Business2Community and is a Constant Contact Community blogger.