Online Marketing

HOW TO UPLOAD YOUR YOUTUBE CHANNEL ART (BECOME A YOUTUBE CREATOR FOR BEGINNERS)

This week, I will be partnering with SCORE Washington DC in presenting “Become A YouTube Creator (for Beginners)” — a workshop for small business owners in Arlington, Virginia — so I decided to write a quick blog post on how to upload your YouTube Channel Art.

Google owns YouTube and describes its channel art like this:

Channel art shows as a banner at the top of your YouTube page. You can use it to brand your channel’s identity and give your page a unique look and feel.

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HOW TO CREATE YOUR INSTAGRAM NAMETAG (PLUS LEARN HOW TO SCAN TO FOLLOW SOMEONE ELSE ON INSTAGRAM)

This is a quick introduction to one of Instagram’s newest features, called Nametag.

Nametags make it easier for you to follow people and more importantly, it will help you to get more people to follow you!

Nametags are QR codes that you can scan to follow others or others can use to follow you on Instagram.

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HOW TO MAKE YOUR FACEBOOK BUSINESS PAGE PRIVATE (HOW TO UNPUBLISH YOUR FACEBOOK BUSINESS PAGE)

When a new client hired me to set up his Facebook Business Page, he asked if I would make the page private as he wanted to launch the Facebook page and new website at the same time.

Though I always recommend clients start building awareness around their brand or new business by setting up their social media profiles, and begin reaching out to and engaging with their target audience while their site is being built, I agreed.

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HOW TO ADD YOUR SOCIAL MEDIA MANAGER AS ADMIN ON YOUR FACEBOOK BUSINESS PAGE

A new client asked me to set up her company’s Facebook Business Page. I asked her to make me an Admin on the page, so I can do what I need to do. Since the alternative to making someone Admin on your business page is to give them the login information to your Personal Facebook Profile including your password, I wrote this post to show my client how to give me access to her Facebook Page.

Do I recommend that you make your social media manager or the social media agency you hire an Admin over your Facebook Page?

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BEST ONLINE CALENDAR FOR CONSULTANTS & COACHES (AND OTHER SERVICE PROVIDERS)

Many of my clients and class participants have asked me what I think is the best online calendar to use to book appointments with their clients.

I recommend vCita’s online calendar for service-based businesses as I’ve tried several online scheduling tools, but have found vCita to be exactly what my business needs. It’s made it much easier for me to manage my calendar, and much easier for clients to reach me — especially this time of year when I am extremely busy.

I’ve been using vCita since 2014, and I tell you, when I realized how much vCita was benefiting my business, I was hooked. I became a partner and began helping my clients to start taking appointments from their clients as well.

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